All Gen Z articles
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Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Analysis & FeaturesThe big deep-fried chicken fast food takeover
KFC has dominated the UK fried chicken takeaway scene since its first outlet opened in 1965. But a flock of new players is hitting high streets – and the battle of the chicken shops is hotting up
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InterviewsMarta Pilczuk on Brits' ‘craziness’ for Heinz
Heinz’s UK & Ireland MD is thrilled by how much Brits love the brand – and is optimistic Kraft Heinz’s forthcoming split will provide further opportunities
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NewsEcho Falls adds canned RTD spritz to woo Gen Z shoppers
The NPD will launch in Tesco and Asda from the end of October
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NewsBirds Eye adds Get Real protein meals inspired by world cuisines
Each frozen meal delivers an average 34g protein
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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NewsNon-alcoholic beer and cider trademarks boom amid booze sales slowdown
Brands including Kronenbourg, BrewDog and Lucky Saint have all debuted new non-alcoholic NPD in recent years
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Comment & OpinionWhy East Asian cuisine could replace American comfort foods
Gen Alpha may not experience the level of nostalgia for American comfort food as previous generations, says Ayisha Koyenikan, food & drink research director, Mintel
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsOcado: Gen Z drinkers drive boom in boxed and canned wine
The increase was being driven by younger consumers turning to ‘more convenient and sustainable formats’, according to the retailer
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NewsThe Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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NewsBrits spending less than £20 a month on booze at home: data
Just over 38% of Brits spend between £1-£19 per month on alcohol, while 11% typically spend nothing
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WhitepapersWhat’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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Comment & OpinionWhy millennial men are the next big health & beauty consumers
According to our new research the audience most likely to increase their spending in health & beauty is millennial men, says Pauline McGowan, head of strategy, The Nursery Research & Planning
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Promotional FeaturesHow refreshment products are beating the odds
The dynamics in oral refreshment are shifting, driven by changing consumer needs and the recent shake-up in HFSS compliance in the confectionery category. So how can retailers capitalise?
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.