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Why East Asian cuisine could replace American comfort foods
By Ayisha Koyenikan2025-09-04T14:42:00
Gen Alpha may not experience the level of nostalgia for American comfort food as previous generations, says Ayisha Koyenikan, food & drink research director, Mintel
September is East and South East Asian (ESEA) Heritage Month, marking the achievements of these unique communities. One area of growing influence is their cuisine, which we predict will have a major impact on British food and drink.
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