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The Guinness boom may be over, but its remarkable resurgence is still worth toasting
By 
James Beeson2025-08-21T15:16:00
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
They’re a fickle bunch, Gen Z. One day they’re obsessed with ‘splitting the G’ on TikTok, the next they’ve seemingly lost all interest and moved on to BuzzBallz.
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