Almost one in three (32%) Brits plan to take a month off alcohol in January, according to new polling data from Censuswide by Alcohol Change UK (ACUK).
The data – based on a nationally representative survey of 2,000 UK adults between 11 and 14 November – suggested as many as 17.5 million people could take part in Dry January in 2026, ACUK said.
The challenge, which enters its 14th year in 2026, urges consumers to “kick off the year on a healthier, happier note” by attempting a 31-day break from alcohol.
The news of widespread planned participation in the initiative is likely to cause further consternation among alcoholic drinks suppliers, many of which are struggling with declining sales and rising costs.
Among the motivations cited by UK drinkers for attempting Dry January in 2026 included saving money, improving health, losing weight, boosting mental health and wellbeing, and improving fitness.
Meanwhile, the data also found more than three in 10 drinkers (31%) were concerned about the long-term damage that their alcohol consumption might be doing to them. A similar proportion said alcohol negatively affected their appearance, fitness, sleep and physical health.
“It’s fantastic that millions of people will be taking positive steps towards better health and wellbeing in the new year,” said health minister Ashley Dalton. “As we work to build a healthier nation through our 10-Year Health Plan, initiatives like the Dry January challenge remind us that prevention starts with the choices we make every day, and the evidence shows it can lead to lasting changes.
“Whether it’s improving sleep, boosting mental health, or saving money – taking a break from alcohol can make a real difference to our lives.”
Dr Richard Piper, CEO at Alcohol Change UK, added: “The Dry January challenge is an actionable step we can all take in the new year that delivers big results.
“Every year, people tell us that taking a month off drinking using Alcohol Change UK’s free tools gives them a real boost – from more cash in their pocket and fresh energy to better sleep, fitness gains and a sense of renewed control over their relationship with alcohol that lasts well beyond January.”
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