Archive of all Brewdog articles
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NewsTilray strikes deal for BrewDog US assets
The transaction is set to close by the end of Tilray’s fiscal fourth quarter in May
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NewsTilray CEO: BrewDog deal is only a bargain if we can make it work
Tilray CEO Irwin Simon told The Grocer the price Tilray paid reflected the precarious financial position BrewDog found itself in
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Comment & OpinionBrewDog sale is a s***show for staff as well as investors
BrewDog debacle has let down staff and investors, and smacks of corporate greed, mismanagement and heartlessness
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NewsBrewDog founder James Watt ‘heartbroken’ over job losses
Watt admitted that BrewDog had ’expanded too fast and diversified too broadly’ under his leadership
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Analysis & FeaturesCan new BrewDog owner Tilray Brands turn ailing brewer around?
Tilray has become a significant volume player in US craft beer, but buying BrewDog arguably represents its biggest play yet
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NewsBrewDog sold to US pharmaceutical and cannabis giant Tilray for just £33m
Separately, Tilray said it was also negotiating a deal to acquire certain BrewDog assets in the United States and Australia
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NewsBrewDog shuts bars ahead of sale completion
Brewers including C&C and Royal Unibrew are believed to be frontrunners to acquire the Scottish beer company
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NewsDanish brewer Royal Unibrew ‘interested in acquiring’ BrewDog
Royal Unibrew Group, listed on the Danish stock exchange Nasdaq Copenhagen, was one of several parties interested in BrewDog, Sky News reported
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NewsBrewDog workers to demonstrate at being ‘left in the dark’ over sale process
BrewDog’s sale was the result of ’years of catastrophic mismanagement’, claimed Unite
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NewsBrewDog founder James Watt set for last-minute rescue bid
James Watt, who started BrewDog with Martin Dickie in 2007, is negotiating financial backing from external investors to back his bid for the ailing company
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Comment & OpinionBrewDog fire sale: how did it come to this?
Scottish beer business BrewDog has been put up for sale and could be split up following five years of consecutive losses
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NewsBrewDog appoints advisors to run accelerated sale process
A quick-fire sale is likely to be executed by an administrator, rather than on a solvent basis, The Grocer understands.
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NewsBrewDog adds pint-sized cans in convenience push
The move into larger cans presented an opportunity to appeal to more shoppers, BrewDog said
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NewsBrewDog offers retailers free stock in exchange for advertising space
Suggested locations included delivery vans, shutters, fridges and staff uniforms
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NewsBrewDog pulls plug on all distilling brands except RTD cocktails
BrewDog will ‘sharpen its focus’ to concentrate on beer and the higher-growth RTD market as part of an ongoing restructure
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Comment & OpinionWhy James Watt buying back BrewDog isn’t as bonkers as it sounds
A character as outspoken and opinionated as Watt was always going to be hard to shake off. Now it seems BrewDog’s controversial founder wants back in
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NewsJames Watt ‘considering bid to buy back control of BrewDog’
BrewDog is understood to be working with advisors on its future
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NewsBrewDog takes on Trip with functional alcohol-free beer brand Mello
BrewDog’s move into functional comes amid growing interest in the category from consumers and retailers
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Comment & OpinionWhy the outcry over BrewDog’s ‘commercial suicide’ ad is a storm in a teacup
The latest scandal in which BrewDog finds itself embroiled feels entirely manufactured
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NewsBrewDog revamps Punk IPA in bid to stem sliding sales
Off-trade sales of Punk IPA fell by 10.1% in the year to 19 April