Archive of all Brewdog articles – Page 2
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News
BrewDog shuts Hawkes urban cidery due to ‘rampant inflation’
Hawkes’ London home, in Bermondsey, is no more
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Category Report
How to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Comment & Opinion
Why Camden Town is the latest brewer to jump on the Guinness gravy train
Guinness is in a league of its own, but that hasn’t stopped smaller brands bringing out their own alternatives
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News
BrewDog switches up CFO as Niall McCallum departs
New CFO James Taylor is the second new senior face at BrewDog in as many months
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News
BrewDog plots entry into brandy with trademark move
The craft brewer first entered spirits in 2017
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News
BrewDog unveils core range session IPA Wingman
The beer was developed after the Scottish craft brewer identified an opportunity for lower-abv IPAs in grocery
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News
BrewDog appoints Boots Opticians MD James Arrow as COO
Arrow’s appointment is the latest in a slew of appointments at senior level for BrewDog
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News
BrewDog to debut RTD canned cocktail range
The drinks will debut this month, before rolling into Morrisons from mid-October
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News
BrewDog sets sights on ale with Shore Leave launch
The Scottish brewer is to return to bottled beer in a bid to convert new shoppers
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Analysis & Features
Are we witnessing the death of craft beer?
As an unprecedented number of breweries close down, what does this mean for the future of the craft beer category and its place in the supermarkets?
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Analysis & Features
How Nespresso and Brewdog have brought B Corp to a crossroads
Ethical business accreditation scheme B Corp is set to change the way it assesses companies, a move that may help to ease concerns about the direction of the movement and heal a rift that has divided its members
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Analysis & Features
15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
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Promotional Videos
How BrewDog is rewriting the future of spirits
Watch this video to hear from Steven Kersley, MD and master distiller of BrewDog Distilling Company, how the brand is shaking up the world of spirits.
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Comment & Opinion
BrewDog spirits could succeed. But not because of BrewDog
BrewDog’s name doesn’t feature heavily on its new spirits bottles, and it’s playing up how ‘on-trend’ they are
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News
BrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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Promotional Features
How premium spirits can tap into the current consumer zeitgeist
Despite inflationary pressures across the UK, premium and super-premium spirits brands are flourishing, opening the door for BrewDog Distilling Company to deliver on key trends.
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Reports
Why did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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News
BrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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Category Report
Can BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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Category Report
Should 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?