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Punk in a funk: what next for IPA?
By Vince Bamford and Emma Weinbren2026-03-24T12:10:00
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m – a fraction of its 2020 £2bn valuation. We’re talking Punk IPA’s decline.
Value sales of BrewDog’s flagship – and the UK’s bestselling IPA – have sunk 6.2% to £50.3m. Volumes have fallen 5.8%, or 723,000 litres.
Why? And what does this say about the future for IPA?
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