BrewDog is offering retailers free stock in exchange for creative advertising spaces as part of a time-limited competition.
The Scottish brewer was seeking “standout spaces that bring its brand front and centre while adding value in-store”, it said.
Suggested locations included delivery vans, shutters, fridges and staff uniforms.
Participants would receive stock allocations based on the size or number of spaces provided, it said, adding it would handle the installation and removal of all branding in the provided advertising spaces.
The initiative delivered “immediate value with zero financial outlay” and would “drive consumer awareness straight to participating stockists”, the brewer claimed.
Retailers interested in taking part are advised to fill out an online form by midnight on 13 February.
It comes as BrewDog looks to revitalise off-trade sales of flagship brews including Punk IPA and Lost Lager.
The brewer revamped the recipe for Punk IPA in December, after sales fell by 10.1% (£5.9m) on volumes down 10.2% in the year to 19 April 2025 [NIQ].
The new Punk IPA was also “lighter, crisper and more drinkable”, BrewDog said at the time.
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