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Tilray CEO: BrewDog deal is only a bargain if we can make it work
By James Beeson2026-03-09T12:34:00
Tilray CEO Irwin Simon told The Grocer the price Tilray paid reflected the precarious financial position BrewDog found itself in
Tilray CEO Irwin Simon has defended the deal that saw the US fmcg giant purchase leading UK craft brewer BrewDog out of administration, insisting the £33m it paid was “ultimately only a great bargain if we can make it work”.
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