Archive of all Brewdog articles – Page 4
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Analysis & FeaturesHow Nespresso and Brewdog have brought B Corp to a crossroads
Ethical business accreditation scheme B Corp is set to change the way it assesses companies, a move that may help to ease concerns about the direction of the movement and heal a rift that has divided its members
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Analysis & Features15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
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Promotional VideosHow BrewDog is rewriting the future of spirits
Watch this video to hear from Steven Kersley, MD and master distiller of BrewDog Distilling Company, how the brand is shaking up the world of spirits.
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Comment & OpinionBrewDog spirits could succeed. But not because of BrewDog
BrewDog’s name doesn’t feature heavily on its new spirits bottles, and it’s playing up how ‘on-trend’ they are
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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Promotional FeaturesHow premium spirits can tap into the current consumer zeitgeist
Despite inflationary pressures across the UK, premium and super-premium spirits brands are flourishing, opening the door for BrewDog Distilling Company to deliver on key trends.
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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Category ReportCan BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
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NewsBrewDog CEO James Watt seeking the next $1bn unicorn brands
James Watt partners with Crowdcube to launch new investment model that aims to create ‘the next generation of unicorns’
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NewsBrewDog appoints Chris Fielden as chief supply chain officer
Fielden will join the business in mid-May, leaving his current role as supply chain director for Eat Real and Proper supplier Warp Snacks
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Comment & OpinionWhy BrewDog’s Chinese adventure is good for British craft beer
Some may accuse the brand of selling out, but the move could put British beer on the map in a lucrative market
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsBrewDog takes on Guinness with launch of Black Heart stout
The 4.1% abv drink will launch exclusively into Tesco and Booker
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NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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NewsBrewDog soda brand delisted from Tesco after less than a year
It debuted a quartet of drinks – Hazy Lemon, Jagged Grapefruit, Dark Cherry and Citizen Cola – in February 2022
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Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses