Archive of all Brewdog articles – Page 4
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News
BrewDog CEO James Watt seeking the next $1bn unicorn brands
James Watt partners with Crowdcube to launch new investment model that aims to create ‘the next generation of unicorns’
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News
BrewDog appoints Chris Fielden as chief supply chain officer
Fielden will join the business in mid-May, leaving his current role as supply chain director for Eat Real and Proper supplier Warp Snacks
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Comment & Opinion
Why BrewDog’s Chinese adventure is good for British craft beer
Some may accuse the brand of selling out, but the move could put British beer on the map in a lucrative market
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News
Jubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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News
BrewDog takes on Guinness with launch of Black Heart stout
The 4.1% abv drink will launch exclusively into Tesco and Booker
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News
BrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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News
BrewDog soda brand delisted from Tesco after less than a year
It debuted a quartet of drinks – Hazy Lemon, Jagged Grapefruit, Dark Cherry and Citizen Cola – in February 2022
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Analysis & Features
Fall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Category Report
The goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Comment & Opinion
BrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & Features
Could Beavertown topple BrewDog as the king of craft beers?
Heineken ownership may give Beavertown the critical mass it craves
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Analysis & Features
Why is crowdfunding still right for craft beer brands?
Despite retailers rationalising craft ranges, investors still enthuse
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News
BrewDog opens £12m bio-energy plant at Ellon base
The brewer claimed the anaerobic digester would power the production of 176 million pints annually at its Ellon headquarters
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News
BrewDog and Quorn team up for lager to pair with meat-free meals
The 5.1% brew is billed as a Mexican-style Vienna lager offering “a medium body mouthfeel”
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News
Canned drinks: shortage warnings as factory workers strike over pay
The strikes would impact day and night shifts at the factory, ‘potentially leaving Crown Bevcan unable to fulfil its orders’, said Unite
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Comment & Opinion
How we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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News
Early BrewDog investor Keith Greggor steps down as director
Greggor has left “to focus on his other business interests”, said the brewer
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News
BrewDog makes first move in soft drinks with POP Soda
Four flavours of BrewDog’s POP Soda sub-brand have launched exclusively into Tesco
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News
Craft brands distancing from BrewDog amid ongoing allegations about workplace culture
BrewDog found itself back at the centre of controversy this week, after a BBC Disclosure documentary featuring former and current staff made fresh allegations over a “toxic culture” and criticised CEO and co-founder James Watt
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News
Rapid grocer Jiffy launches ‘quick commerce as a service’ with BrewDog
The first partner for the offering is BrewDog, which is working with Jiffy to launch an ultra-fast beer delivery service