Archive of all Brewdog articles
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Comment & OpinionEditor’s picks: Asda results, Co-op CEO exit, Huel, and Ocado calling the cops
Asda’s eternally optimistic chairman Allan Leighton has continued to insist the supermarket is ‘edging forward’, despite today’s annual results revealing a very different story.
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Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?
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Category ReportPunk in a funk: what next for IPA?
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m
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Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
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Category ReportIs 2026 the year for fruit beer?
The coming year will see a “huge” number of fruit lagers roll into the market, predicts Jesse Wilson, founder & CEO of fruit lager brand Jubel
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Category ReportThe rise of ‘mission-led’ fixtures
Beer and cider are ever-evolving categories. That applies as much to the way products are merchandised as the drinks themselves
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Category ReportThe rise of premium and nostalgic pints
Booze brand directors could be excused for reaching for the bottle right now. That’s because sales data for many big-name beers and ciders doesn’t make for pleasant reading
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NewsBrewDog had debts of over £500m before £33m pre-pack sale
Unsecured creditors in the UK were owed nearly £400m and set to receive a payout of less than one pence in the pound
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NewsTilray strikes deal for BrewDog US assets
The transaction is set to close by the end of Tilray’s fiscal fourth quarter in May
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NewsTilray CEO: BrewDog deal is only a bargain if we can make it work
Tilray CEO Irwin Simon told The Grocer the price Tilray paid reflected the precarious financial position BrewDog found itself in
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Comment & OpinionBrewDog sale is a s***show for staff as well as investors
BrewDog debacle has let down staff and investors, and smacks of corporate greed, mismanagement and heartlessness
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NewsBrewDog founder James Watt ‘heartbroken’ over job losses
Watt admitted that BrewDog had ’expanded too fast and diversified too broadly’ under his leadership
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Analysis & FeaturesCan new BrewDog owner Tilray Brands turn ailing brewer around?
Tilray has become a significant volume player in US craft beer, but buying BrewDog arguably represents its biggest play yet
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NewsBrewDog sold to US pharmaceutical and cannabis giant Tilray for just £33m
Separately, Tilray said it was also negotiating a deal to acquire certain BrewDog assets in the United States and Australia
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NewsBrewDog shuts bars ahead of sale completion
Brewers including C&C and Royal Unibrew are believed to be frontrunners to acquire the Scottish beer company
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NewsDanish brewer Royal Unibrew ‘interested in acquiring’ BrewDog
Royal Unibrew Group, listed on the Danish stock exchange Nasdaq Copenhagen, was one of several parties interested in BrewDog, Sky News reported
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NewsBrewDog workers to demonstrate at being ‘left in the dark’ over sale process
BrewDog’s sale was the result of ’years of catastrophic mismanagement’, claimed Unite
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NewsBrewDog founder James Watt set for last-minute rescue bid
James Watt, who started BrewDog with Martin Dickie in 2007, is negotiating financial backing from external investors to back his bid for the ailing company
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Comment & OpinionBrewDog fire sale: how did it come to this?
Scottish beer business BrewDog has been put up for sale and could be split up following five years of consecutive losses
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NewsBrewDog appoints advisors to run accelerated sale process
A quick-fire sale is likely to be executed by an administrator, rather than on a solvent basis, The Grocer understands.