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Budweiser shines as World Cup provides £32m boost to beer sales
By James Beeson2026-07-30T08:00:00
Budweiser delivered greater year-on-year value and volume growth than any other brand, while low & no sales surged by nearly a fifth (+19.6%)
Budweiser, Cruzcampo and Peroni were the top three best-performing beer brands in grocery during this year’s World Cup, according to new data.
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