Foster’s strength slashed to 3.4% abv amid persistent sales declines

Foster's 10x440ml multipack - 2025 Packaging

The move comes with Foster’s sales in double-digit decline in the off-trade

Heineken UK is to reduce the strength of its Foster’s lager to 3.4% abv to take advantage of duty savings offered on weaker beers.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW