All World Cup articles
-
Comment & OpinionEditor’s picks: booze brands, Brexit and a Co-op bombshell
As grocery felt the strain of this week’s heatwave, we covered key stories about booze, bread and Brexit, among (much) more
-
Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
-
NewsAsda online orders surge as World Cup ‘hydration breaks’ fuel top-ups
Compared with the previous week, sales of desserts and ice cream have increased by 127%, with beer sales rising by 76%
-
NewsBestway kicks off World Cup campaign across 3,000 stores
The campaign will include shopper competitions, promotions, enhanced PoS, in-store theatre and category-led merchandising throughout the tournament
-
NewsWaitrose to extend on-demand deliveries for rest of World Cup
The expanded hours will be available from more than 50 stores across England and Scotland
-
NewsCheestrings taps World Cup with limited-edition football-themed packs
The Kinisla-owned brand said the move was designed to bring a ‘playful football twist to everyday snacking occasions’
-
NewsEngland World Cup opener sparks rise in shoplifting and violence across UK stores
In the run up to the Three Lions’ first match on 17 June, shop theft rose by 6% on the daily average
-
Comment & OpinionIMRG Takes On… fun podcast examines potential of World Cup damp squib
Andy Mulcahy and Tom Jacobs of UK e-commerce association IMRG manage to unearth some World Cup opportunities
-
Grocer 33Asda wins cheapest supermarket in our World Cup special Grocer 33
Asda’s £77.87 basket was 2.1% cheaper than anywhere else
-
Grocer 33Sainsbury's Worcester manager on World Cup spending and winning in the frozen aisle
Ben Jones, store manager Sainsbury’s Worcester St Johns Superstore, on walking in the customer’s shoes, World Cup trade and why frozen is Sainsbury’s new point of difference
-
Comment & OpinionThe World Cup won’t make American brands feel local
The 2026 World Cup will tempt US brands to go global – but visibility and adoption are not the same thing, says François Bazini, former CMO at Suntory Beverage & Food Europe
-
NewsWorld Cup ‘unlikely’ to deliver bumper sales boost for supermarkets
Cost of living pressures and heavy promotions mean shoppers are unlikely to spend more on food and drink during the World Cup compared with previous international football tournaments, Circana’s analysis showed
-
NewsAsda extends late-night delivery hours during the World Cup
Asda shoppers will be able to place orders up to two hours later than usual via Deliveroo, Just Eat and Uber Eats
-
NewsYo launches ‘It’s Game Time’ menu to celebrate summer of football
The limited-edition menu combines Japanese dishes with Mexican, American and Canadian flavours
-
NewsWendy’s launches limited-edition boxes and prizes to celebrate the World Cup
The burger chain has released 11 limited-edition whistles, each offering free Wendy’s for a year on delivery
-
Grocer 33Morrisons Croydon manager on running the supermarket's 'busiest' online store
A mere five years since she joined Morrisons’ graduate scheme, the 26-year-old store manager is now 10 months into running its critical Croydon store in London
-
NewsWorld Cup ‘Half Time Oranges’ giveaway announced by Morrisons
Although targeted at children they will be available for all customers at Morrisons stores nationwide (excluding Morrisons Dailys) starting Sunday 14 June, when Scotland takes on Haiti at Boston Stadium
-
NewsOcado launches half-time delivery bundles for England World Cup games
The bundles will be available to order in London and Manchester for each of England’s group stage games on 17, 23 and 27 June.
-
NewsFather’s Day spending to hit £1.3bn despite World Cup clash
Retail and shopper marketing agency Savvy predicted growth of 3%, marking the slowest growth rate of any major calendar event so far this year
-
Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company