All World Cup articles
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Analysis & FeaturesIn charts: How shoppers plan to stock up for the World Cup
Shopping more often, buying bigger and trying new products: supermarkets and shoppers are in for a busy time during this summer’s World Cup
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NewsAB InBev looks forward to World Cup celebrations after strong Q1
The group outperformed market expectations in every region during the first quarter
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.
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Category ReportTex-Mex BBQs tipped for growth
Many expect Mexican and US flavours to feature heavily at UK barbecues in the coming season
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NewsVital Drinks scores £1m to back Harry Kane push ahead of World Cup
The functional drinks challenger will use the money to support further retail expansion after winning listings in Sainsbury’s, Morrisons and Ocado, as well as expanding into foodservice through Brakes
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NewsLidl's voucher and changed supermarket hours for Euros final
A sponsor of the tournament in Germany, Lidl is particularly invested in ensuring the final goes off with a bang
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Comment & OpinionSunny weather could buoy food & drink sales. It can’t come soon enough
Let’s hope the Euros also kickstart a more sunny outlook among careworn shoppers
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Analysis & FeaturesWhy are sports stars investing in food and drink and how can you sign one up?
Major sporting heroes are increasingly investing in food and drink brands, lending products star power and health cred. How do the deals kick off?
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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Category ReportBBQ trends 2024: Can world food put the bang back in BBQ?
Ahead of summer’s big sporting events, spiced-up, world-inspired BBQ ranges are hitting the aisles to tempt adventure-seeking Brits
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Comment & OpinionWho won Christmas? The grocers, of course
It would have needed a spectacularly bad performance for a grocery retailer not to achieve at least some sort of sales growth
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Comment & OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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Range PreviewCheesy churros and crown cakes: Co-op’s Christmas range 2022
‘Alternatives to meat alternatives’ are new for this festive season at Co-op
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Comment & OpinionHow Brits could change food & drink habits during the World Cup
The location and timing will lead to many of us watching the games from our home country, says Rachel White, MD UK&I at NielsenIQ
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NewsMoy Park launches World Cup-themed ‘Scan to Score’ promotion
The push will be on breaded chicken products at participating retailers, including Ocado, Asda and Sainsbury’s
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Category ReportCan brands bring world cuisine home? World cuisine category report 2022
Branded, premium ready meals are growing as shoppers trade down from restaurant fare. Where are the largest opportunities?
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses