All World Cup articles – Page 4
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NewsWorld Cup triggers pork pie and sausage roll fever
Footie fans seem to have little interest in emulating Cup player physiques as sales of pork pies and sausage rolls soared.
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NewsFabrice Muamba wife's sauces listed in multiples
A sauce range developed by the wife of footballer Fabrice Muamba has secured its first supermarket listings…
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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NewsWorld Cup fans to score with beer and cider cheaper than 2010
Eight of Britain’s 10 biggest beer and cider brands are cheaper now than at the start of the 2010 World Cup…
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NewsCroots Farm Shop creates charity World Cup sausage range
Derbyshire farm shop Croots has created a World Cup sausage range and will donate some of the proceeds to charity…
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Comment & OpinionThe first World Cup for women too!
Only days to go until Fifa 2014 begins and excitement is reaching fever pitch…
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Comment & OpinionFrom football to the festive season where quality will be key
Retailers are not just focused on the World Cup at the moment…
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NewsTesco gets set for World Cup party at London stores
Even if England fans do end up weeping into their beer as usual, Tesco reckons it will win the World Cup in London…
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NewsCorona shortage looms in the UK, warns Molson Coors
Molson Coors has warned of a shortage of stock in the UK for AB InBev-owned Corona Mexican beer…
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Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
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NewsMini Babybel gets kitted out for World Cup
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers to capitalise on the forthcoming FIFA …
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Analysis & FeaturesBrazil grocery country report: Supermarket samba!
Brazil is growing fast, but who are the major players in grocery, and what are UK brands doing to gain a foothold?…
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Analysis & FeaturesWorld Cup Report: UK grocery gets ready for kick off
With the World Cup kicking off in June, how are suppliers and retailers preparing to cash in?…
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NewsPot Noodle BBQ Steak aims to sizzle in Brazil-themed campaign
Unilever has launched a £2m marketing push for Brazilian BBQ Steak Pot Noodle flavour.
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NewsBrazilian Moqueca salmon joins Co-op Group World Cup line-up
Marine Harvest is launching Brazilian-themed salmon in time for the FIFA World Cup…
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NewsPeperami's Fanimal promotion returns ahead of World Cup
Peperami is bringing back its Fanimal promotion – giving consumers the chance to win a shouting football mascot…
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NewsShare a Coke helps No1 brand recover from Olympic misery
Britain’s Biggest Brand looks to World Cup to consolidate its gains after tricky start to 2014…
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NewsGoodfella's launches World Cup and theme park pizzas
Goodfella’s is rolling out two new pizzas this week – one topped with nachos and the other inspired by a theme park ride…
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Category ReportBrazil and Japan spot Olympic opportunity
Our tastes are becoming increasingly international and Japanese and Brazilian are set to be the next big things…
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