All World Cup articles
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NewsFood the winner as heatwave thaws July retail sales
Food was the winner according to BRC’s July retail sales data, as shoppers cut back on their trips to the store amid continued record temperatures
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NewsRetail footfall ‘under pressure’ as heatwave stifles high streets
High streets, particularly those in bigger cities, were the worst affected as shoppers chose to stay at home to escape the continued heatwave
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NewsInnovations win strong first half for Coca-Cola Europacific Partners
The Coke bottler increased its market share thanks to ‘exciting activations’ for the Fifa World Cup and a raft of innovation in its fastest-growing categories
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NewsWaitrose to permanently extend rapid delivery hours at some stores
Most stores will fulfil orders until midnight while some of the most high demand stores will offer deliveries 24/7
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NewsBudweiser shines as World Cup provides £32m boost to beer sales
Budweiser delivered greater year-on-year value and volume growth than any other brand, while low & no sales surged by nearly a fifth (+19.6%)
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NewsUnilever shares soar as World Cup sponsorship scores big in Q2
Unilever shares rallied this week as first-half results blew analyst expectations out the water and proved CEO Fernando Fernandez’s recovery plan was starting to pay off
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NewsCoca-Cola World Cup marketing effort scores bigger-than-expected rewards
Coca-Cola has smashed market expectations in its second quarter thanks to a marketing blitz ahead of the recent World Cup, where Powerade sponsored the contriversial hydration break in every match.
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NewsUnilever records decade-high volume growth
Underlying sales growth came in at 4.8%for the first half of 2026 as its focus on power brands and promotional activity around the World Cup lowered prices and helped push volumes 4.2% higher
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’
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NewsStrong sales see Carlsberg win World Cup battle of the brewers
Carlsberg has emerged as the clearest winner of the Fifa World Cup 2026 – among brewers, at least
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NewsPapa Johns UK achieves fourth busiest day ever after World Cup sales boost
Saturday 11 July also marked Papa Johns UK’s second busiest Saturday to date
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NewsWorld Cup ‘top-up shops’ boost retail sales despite heatwave
Top-up shops and online boosted retail spending during June, according to the latest BRC-KPMG retail sales monitor
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NewsTesco to close Express stores early if England reaches the World Cup final
The supermarket giant said it would allow thousands of colleagues to get home or to the pub in time for kick off at 8pm, while still receiving their normal pay for those hours
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NewsAsda gives loyalty shoppers fuel discounts in latest Rewards enhancement
This is the latest in a new ‘summer programme’ of loyalty enhancements rolled out by Asda as it looks to make its much-maligned Rewards loyalty programme more competitive
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NewsWaitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
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NewsTesco to scrap Whoosh delivery fees on selected World Cup matchdays
Starting tomorrow for England’s quarter-final clash with Norway, the supermarket will also be offering free deliveries all day on Wednesday 15 July and Sunday 19 July, regardless of whether England are playing
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NewsCo-op extends delivery hours for England quarter-final as it braces for biggest beer sales day
The extended service will be available from 130 stores up until 1am through Co-op’s partners Just Eat, Uber Eats, and Deliveroo, as well as its own online shop
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NewsWorld Cup: Norway stocks up on seafood ahead of England game
England’s World Cup quarter-final opponents Norway have stocked up on their viral seafood supply ahead of Saturday’s showdown
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NewsConvenience sales hit record highs in May and June heatwaves
The sector’s sales were boosted by £30m in May, with June’s hot weather fuelling a further spike, according to specialist convenience insight agency Talysis