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Waitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
By James Beeson2026-07-10T15:09:00
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
Waitrose has launched co-merchandised in partnership with Heineken and Coca-Cola, as it looks to make the most of World Cup-driven demand for beer and soft drinks.
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