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Coca-Cola World Cup marketing effort scores bigger-than-expected rewards
By Dominic Bernard2026-07-28T13:44:00
Coca-Cola has smashed market expectations in its second quarter thanks to a marketing blitz ahead of the recent World Cup, where Powerade sponsored the contriversial hydration break in every match.
The drinks behemoth reported a 7% jump in net revenues to $13.4bn (£11.5bn), as a 5% rise in volumes powered a 6% increase in organic sales. Analysts had predicted organic growth of 3.5%.
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