Insurgent peanut butter business Pip & Nut has broken into a profit after recording a 50% jump in sales.
The challenger brand hit £26.4m in revenue last year, rising to an operating profit of £251k in 2025 after making a loss of £168k the prior year.
Having reached EBITDA positivity in 2024, the shift to operating and pre-tax profit marked a “hugely meaningful milestone” for the brand, according to founder and CEO Pip Murray.
“When I started making nut butter in my kitchen, it was because I believed there was an opportunity to do things differently and show people just how exciting, nutritious and versatile nuts could be,” she said. “A decade on, that belief still sits at the heart of everything we do.”
Having won listings in all the major retailers, Pip & Nut has taken a large part of its growth from its move into cereal and protein bars, which now make up 20% of sales just two years after their first introduction. The brand’s growth has also been supported by major advertising campaigns making use of its red squirrel mascot.
“We’ve always wanted to challenge the category, create products with natural ingredients and make it easier for people to enjoy food that tastes great, is better for the planet, and better for them,” Murray added.
“This milestone reflects the incredible commitment of our team and gives us an even stronger foundation to keep innovating and building the next chapter of Pip & Nut.”
Pip & Nut’s accounts for the 12 months to 31 December 2025 also recorded the first full year of trading for its Belgian subsidiary, which helped to ramp up European sales nearly fivefold to £736k.
The company is a certified B Corp, and was one of the first 20 companies to recertify under the accreditation’s new standards this summer. It donates at least 10% of its EBITDA to organisations serving community meals, or tackling hunger and loneliness, such as FoodCycle and World Central Kitchen.
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