BrewDog is seeking to bring “big flavour, bold design and fresh excitement back to the beer aisle” with the launch of a new craft beer series.
Called Liquid Visions, the series would combine “BrewDog’s award-winning brewing expertise with global artist-designed cans… built for discovery, shelf impact and modern craft drinkers”, the Scottish brewer said.
It was designed to provide “an easy entry point into premium craft beer while giving retailers a high-impact, flavour-forward range that brings colour, creativity and energy to the category”, it added.
The first two beers are rolling into Tesco this week, ahead of a wider grocery rollout (rsp: from £4.25/440ml). They display artwork from global artists but do not feature the BrewDog logo on front-of-pack.
They are: Dive Bar, a 6% abv IPA with “tropical notes of peach, honeydew melon and creamy coconut” and Krush Test Dummy, an 8% abv double IPA offering “tropical intensity, lush stone fruit and a silky-smooth juicy body”.
The new brews feature artwork by Aberdeen illustrator Chris Whyte and Barcelona-based illustrator Jordi Ros respectively.
Later this month they will be joined by Pacific Parallax, a 6.3% abv double dry hopped pale ale. It is brewed with New Zealand hops and features artwork by Bristol illustrator Andy Bourne.
A 7% abv IPA called Strange Bines – featuring artwork by German-based artist Simon Prades – will launch in October, rounding out the series.
“BrewDog continues to demonstrate the strength of its brand, the quality of its brewing expertise and the power of its consumer-led innovation,” said Rajnish Ohri, international president at BrewDog owner Tilray Brands.
Liquid Visions was “an important retail launch” that would combine “award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners,” Ohri said.
“This is the kind of innovation that reinforces BrewDog’s leadership in craft beer and supports Tilray Brands’ broader international beverage strategy,” he added.
It comes after BrewDog’s off-trade sales slid by 9.4%, to £185.7m, over the past year [NIQ 52 w/e 19 April 2026].
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