Vegan cookery brand Bosh is to launch an eight-strong range of plant-based ready meals and pizzas into Tesco.
The range includes six ready meals: Creamy No-Duja Pasta, Goan Chickpea Curry, Creamy Mac & Greens, Teriyaki Mushroom Noodles, Hearty Vegetable Lasagne and Ultimate Bean Chilli (rsp: £4.50-£4.75).
Two sourdough pizzas, (rsp: £3.95 each) Spicy No-Duja and Margherita, complete the lineup.
They will roll into Tesco stores nationwide on 6 October.
Bosh is an online vegan cookery brand, founded by Henry Firth and Ian Theasby in 2016. To date, the platform has collected 3.5 million followers and over four billion views of cookery videos across its social media platforms.
Firth and Theasby have sold over one million cookbooks, including six Sunday Times bestsellers.
“This is the biggest moment yet for Bosh,” the brand said.
“Over the years, we’ve listened to our audience, refined our recipes, and learned what makes plant-based food exciting.
“This new range is everything Bosh stands for – flavour, health, and accessibility – now made easy for everyone to enjoy at home,” it added.
This isn’t Bosh’s first venture into chilled ready meals. In 2021, it launched a six-strong range, including the likes of Crackin’ Jalfrezi Curry and Mighty Mac ‘n’ Greens, into Morrisons (rsp: £4/400g). However, the meals had disappeared from the retailer in less than 12 months.
Bosh has extended into a swathe of other grocery categories over recent years. For instance, in 2020, it teamed up with Finsbury Food Group to launch a range of vegan cakes into supermarkets. Later that same year, it partnered with Fiddes Payne to launch a range of burger mixes, seasonings, rubs and home baking kits.
In 2024, Bosh teamed up with Costa to bolster the coffee shop chain’s range of plant-based menu options. It launched the likes of Plant-Based Saucy Chicken Fajita Wrap (from £4.75), Plant-Based Crackin’ Ham & Cheeze Toastie and Plant-Based Smashin’ Sausage Bap (both from £3.75).
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