All Social Media articles – Page 11
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News
Poundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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Comment and Opinion
What the rise of social media influencers means for stores
Retailers should closely monitor social media trends and adapt layouts accordingly, says Will Broome, CEO and founder of Ubamarket
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News
Brakes tops up free-from range amid social media push
The foodservice wholesaler has created a dedicated free-from area on the Brakes website…
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News
Costcutter hails 'most successful' Xmas social media campaign
Campaign resulted in a 25% increase in ingredient sales compared with the previous six weeks in participating stores
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Analysis and Features
The most-loved NPD from our Instagram this year
Here’s what has got food fans double-tapping on our Instagram account this year
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News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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Comment and Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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News
'Instagrammable grocer' La Famiglia Rana opens in London
La Famiglia Rana has partnered with FoodCycle to ensure socially isolated people in the community have access to fresh pasta
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Comment and Opinion
Mint advice for Instagram food snappers
Our Instagram habits mean our meals out are increasingly (a) colourful and (b) cold
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News
Malibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
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Comment and Opinion
The Food Programme examines Instagram's impact on how we eat
At least one café uses social media to guide the presentation of its plates
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News
Häagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
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News
M&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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News
Scottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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Analysis and Features
Social media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
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Comment and Opinion
Crunch time: £10 chip shop box causes Twitter storm
‘If you don’t think it looks like the most appetising thing ever then there’s no hope for you’
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Comment and Opinion
Pizza on top in Instagram hashtag poll
Taking photos of your dinner: it’s the new eating your dinner like an adult
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Category Report
Instantly Instagrammable: home baking category report 2018
Consumers are paying more attention to the photogenic capabilities – and trend potential – of their bakes than ever before
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Comment and Opinion
Planning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture