All Social media articles – Page 11
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Comment & OpinionSupermarkets are missing out by ignoring online reviews
Grocery retailers can use reviews to gain local insights, says Mike Fantis, VP & managing partner at DAC Group
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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NewsForest Feast claims category first with Peanut Butter & Milk Chocolate Dates
The innovation was developed after similar recipes proved popular on Instagram and TikTok
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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VideosWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsDanone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & FeaturesLive shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe
While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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NewsMcCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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NewsPeter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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NewsMcVitie’s unveils limited-edition white chocolate Jaffa Cakes
Fans of the brand must ‘tag the person they’d most like to share a pack of McVitie’s White Chocolate Jaffa Cakes with’ to be in with the chance of winning one
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NewsYouTube stars Sorted Food launch money-saving recipe app Sidekick
The app publishes a choice of ‘recipe packs’ each week, each containing recipes and a shopping list designed to leave no fresh produce unused
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo