Lindt has jumped on the viral ‘Dubai chocolate’ trend, launching its own pistachio and kadayif pastry-stuffed tablet into selected stores.
The NPD, Dubai Style Chocolate (rsp: £10/145g), was manufactured in Germany “using state-of-the-art technology”.
It contains 45% pistachio, topped with a crunchy kadayif pastry, and encased in “mouthwatering” milk chocolate.
The innovation has already hit shelves in the US, Switzerland, Austria and Germany. Now, it is available from selected Lindt stores in the UK, including Bicester Village, Leeds Trinity, McArthurGlen (Cheshire Oaks) and Bluewater in Dartford “only until stocks last”.
Lindt UK announced the launch over social media earlier this week.
@lindtuk NEW - Discover the Lindt Dubai Style Chocolate 💚 We have been have inspired by our community to create a new Lindt Dubai Style Chocolate - a new recipe with an elegant look. The new bars are manufactured in series using state-of the-art technology and are available from the 18th December in our Lindt Chocolate Shops located only in Bicester Village, Bluewater, Cheshire Oaks and Leeds. #lindtUK #lindtdubaistylechocolate #newproduct #pistachiochocolate ♬ original sound - Lindt UK
“Wow! This trending chocolate looks delicious,” one shopper posted to TikTok. “Can’t wait to try it,” they added.
“Please make it available online,” pleaded one consumer on Instagram. Another simply wrote: “PLEASE ASDA.”
Replying to the comments, however, Lindt UK stressed the sought-after chocolate bar would only be sold in the stores listed above, “available only until stocks last”.
The innovation builds on a viral TikTok phenomenon. Over recent months, foodie and ASMR influencers have taken to the platform to post videos of themselves eating Dubai chocolatier Fix Dessert’s Can’t Get Knafeh of It tablet.
Launched in 2021 by British-Egyptian entrepreneur Sarah Hamouda, the indulgent creation centres on traditional Middle Eastern pastry dessert knafeh with pistachio and tahini, encased in hand-painted milk chocolate.
At the time of publication, the brand had amassed 349.6k TikTok followers and the hashtag #dubaichocolate had been attached to 143.2k posts on the platform.
“We’re always tapped into consumer trends and after we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it,” said Lindt & Sprüngli master chocolatier Stefan Bruderer.
Lindt is currently contesting a class action lawsuit filed by US consumers over alleged heavy metals found in its dark chocolate bars.
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