All Social media articles – Page 12
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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ReportsWhy pickles are heating up on social media
A strange vegan snack is taking the nation by storm
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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Analysis & Features10 foodie feasts inspiring ‘bring a board’ parties for Eurovision 2023
A food board for each country in the bookies’ top 10 to win Eurovision. Have the guests at your viewing party screaming ‘douze points’ for these themed dishes
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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Comment & OpinionThere’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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NewsOnline grocery service to turn TikTok recipes into meal kits
A new grocery platform will enable content creators to earn a commission on recipe kits sold
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NewsFentimans soft drinks recipe change sparks complaints
‘It’s pretty disappointing that Fentimans changed their cola recipe… The aftertaste is really bad,’ wrote one Twitter user
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Comment & OpinionRated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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NewsUnrooted secures £1.1m to help boost UK distribution
The baobab-infused drinks supplier has raised £1.1m through backing from a variety of family offices and individual investors.
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Comment & OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Comment & OpinionWhy your first TV ad should focus on brand, not product
If done right, moving into TV can help keep the wave of innovative fmcg startups alive, says Tom Newton, strategy partner at Hell Yeah