All Social media articles – Page 12
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NewsSurya Foods launches world foods DTC service for home cooks
Each box contains the store cupboard ingredients required to create six traditional recipes from a specific world cuisine
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RankingsThe UK’s five fastest growing products of 2023
Logan Paul and KSI’s Prime brand shoots into the charts, while Brits made Lost Mary their vaping brand of choice
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NewsAsda responsible for nearly half of all substitution complaints on social media
The supermarket accounted for 47% of the more than 700 complaints on X (formerly Twitter) about substitutions among the major supermarkets
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ProfilesMy food & drink job: Josh Horner, automation engineer, HelloFresh
’Automation is the future for food’ says Josh, but he argues ‘there will be a need for many people in more expert roles’
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NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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NewsHeinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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NewsSuperdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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NewsPrinces launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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ProfilesMy food & drink job: Rahul Vora, senior brand manager, Jacobs Douwe Egberts
Rahul talks about his journey from applying on LinkedIn to having ’an impact on a global level’ at coffee powerhouse JDE
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NewsThis launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
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Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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NewsWholesalers wary of rise in social media inspired looting
The concerns have prompted the Federation of Wholesale Distributors to issue new advice to its members