How Joanna Allen got freefalling Little Moons back in control

Joanna Allen little moons Headshot

After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time

Don’t let Joanna Allen’s smile fool you; her first year at Little Moons has been far from easy.

The mochi ice cream maker – once a viral TikTok sensation – was in the midst of a consultation process with employees to close its two London manufacturing sites when Allen joined last summer. But it was also struggling to recruit at its new larger factory in Kettering. And it had lost both its CEO and international sales director.

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