By Niamh Leonard-Bedwell2025-08-08T12:49:00
After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time
Don’t let Joanna Allen’s smile fool you; her first year at Little Moons has been far from easy.
The mochi ice cream maker – once a viral TikTok sensation – was in the midst of a consultation process with employees to close its two London manufacturing sites when Allen joined last summer. But it was also struggling to recruit at its new larger factory in Kettering. And it had lost both its CEO and international sales director.
Already have an account? Sign in here
Already have an account? Sign in here