Kenco jumps on Dubai chocolate trend with pistachio and chocolate latte launch

Kenco is to launch a Dubai chocolate-style pistachio and chocolate latte via an exclusive tie-up with Asda,

Sachets of Kenco Iced/Hot Dubai Chocolate Style Latte will land in the retailer’s stores from 26 May, before rolling out to other retailers in August (rsp: £1.99/8x19.5g).

The NPD offered the “perfect balance of pistachio and chocolate flavour, topped with a sweet froth”, according to Kenco.

It would “cater to the next generation of coffee drinkers and their desire for at-home convenience and beverages that align with trending flavours”, the supplier added.

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“Our new Kenco Iced/Hot range directly addresses growing demand driven by viral trends, appealing directly to the younger generation’s desire for on-the-go refreshment,” said Maria Kabalyk, head of category & shopper, at Kenco owner Jacobs Douwe Egberts Peet’s, UK&IE. “By offering delicious new flavours in a convenient format, and bringing this innovation to market with exceptional speed, we’re empowering retailers to capitalise on the growing consumer desire for a wider range of high-quality, convenient coffee choices.”

Dubai-style chocolate – a TikTok-driven trend inspired by the rich, pistachio-laced knafeh desserts of the Middle East – has been one of the biggest trends in grocery this year.

The trend has been so widespread it has been blamed for causing a worldwide shortage of pistachio kernels.

The launch of Iced/Hot Dubai Chocolate Style Latte would be supported by in-store activations and sampling, said Kenco.

It follows the introduction of Iced/Hot Whipped Americano Frappe and Iced/Hot Creamy Latte, both of which debuted earlier this month.