All Gen Alpha articles – Page 18
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Profiles and QandAs
Social media is great, but don't forget it's public too
Seems my last article caused a little bit of a kerfuffle, as one or two people thought I was decrying the merits of that modern-day panacea to everything in business social networking. The good news for me is it shows someone is actually reading…
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NewsMagners cider goes on sale through Facebook
Magners cider is to go on sale through Facebook next week days after fellow drinks producer Diageo came under fire for strengthening its links with the social network. The C&C Group cider claimed it would become the first alcoholic...
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Comment and Opinion
Facebook is good hub for the critics
out that Facebook pages can become a hub for criticism ('The antisocial network', 3 September, p14). However, it is important to recognise that Facebook is often the best location for this to happen. While it is important to deal with an...
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Analysis and FeaturesThe antisocial network: how Facebook ‘fans’ can turn foe
Big name brands have a love-hate relationship with Facebook. It lets them ‘engage’ consumers – but acts as a hub for criticism. Guy Montague-Jones reports
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NewsTesco racks up ‘fans’ on Facebook...but they’re not all happy
Supermarket giant Tesco has proved an unlikely hit with the Facebook generation, after more than 260,000 people joined its social network in the past three months. ChannelAdvisor revealed Tesco had one of the fastest-growing retail...
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Comment and Opinion
Twitter seems to be taking over, but will it actually boost your business profile?
I read an article the other day that said 30% of people check their Twitter account before they’ve even got out of bed in the morning. Well, I realise this whole social media thing is getting a lot of publicity these days and, in the eyes of some,…
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NewsMorrisons is hit by Twitter trickery in Tunbridge Wells
Morrisons was the unwitting victim of a Twitter hoax aimed at residents of Tunbridge Wells this week. CEO Dalton Philips has written to residents in the town after fake Twitter account @Morrisons_PLC taunted residents over a former…
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Comment and Opinion
Third Party: Brands must use social media to listen to us
There’s a disconnect between what brands want from ‘friends’ and what consumers want from them, says Stephen Hobbs
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NewsCo-op staff reveal details of its new ‘sales drive’ on Facebook
The Co-operative Group is understood to have launched several in-store initiatives to boost sales. Following two-hour in-store briefings with operations managers, staff have been discussing a “new sales drive” on Facebook.
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Comment and Opinion
Weathering the Twitter storm
Tesco has lost at least one customer as a result of the News of the World scandal: Labour MP Chris Bryant won’t be shopping there this evening.
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News
‘Hobrobs’ row has McVitie’s in Twitter tizz
Jemima Khan and Jeremy Clarkson weren’t the only well-loved British brands on the defensive thanks to Twitter this week. Biscuit king McVitie’s was at the centre of some online argy-bargy over the advert for its Medley bars.
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NewsCollier’s takes to Twitter after Sainsbury’s axing
Collier's Powerful Welsh Cheddar hopes to mobilise shoppers to lobby more supermarkets into stocking the brand following its delisting by Sainsbury's last month. The Fayrefield Foods brand is using Facebook and Twitter to get consumers to...
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NewsFacebook friendzy: the fmcg giants making social media pay
Since 2004, Facebook has promised to “help you connect and share with the people in your life”. Now, brands are using the social networking site to connect and share with consumers and even sell direct – not that driving online sales is their primary objective. Daniel Selwood reports
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NewsLike this? Heinz scores a Facebook food sale first
Heinz will sell the first 3,000 bottles of its latest Tomato Ketchup exclusively through Facebook UK - the first time the social network site has been used to flog groceries, it claims. From Monday, consumers will be able to buy Heinz...
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NewsTetley Facebook site links to tea growers
Tetley has teamed up with Facebook to allow shoppers to communicate directly with tea growers in Malawi as it seeks to boost its ethical credentials. Tea farmers and estate workers will use phones and cameras provided by Tetley. The move...
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Comment and Opinion
Third Party: Facebook Deals are going to be a big deal
Facebook’s Deals and Places offer great customer engagement opportunities. But think it through, says Steve Jarrett
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Comment and Opinion
Third Party: Use social media to boost local credentials
Online networking is a great – and underused – way to customise your offer to local communities, says Iain MacMillan
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News
Focus On Batteries: Duracell gets inside social media and the gaming market
Duracell and Energizer have both reduced their ad spend in the past year [52w/e 30 June 2010].
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Comment and Opinion
Third Party: Use social media to optimise product recalls
Newspaper ads are OK but you’ll reach more people more quickly on Facebook, Twitter and LinkedIn, says Ed Mitchell
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News
Asda adds Facebook photos to its album
Asda has become the first UK retailer to sell printed photos taken directly from the Facebook accounts of its customers.In a three month exclusive deal with Fuji and PNI Digital Media, booths at its 187 photo centres will sell collage...