All Social media articles – Page 18
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News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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Comment & Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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News
'Instagrammable grocer' La Famiglia Rana opens in London
La Famiglia Rana has partnered with FoodCycle to ensure socially isolated people in the community have access to fresh pasta
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Comment & Opinion
Mint advice for Instagram food snappers
Our Instagram habits mean our meals out are increasingly (a) colourful and (b) cold
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News
Malibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
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Comment & Opinion
The Food Programme examines Instagram's impact on how we eat
At least one café uses social media to guide the presentation of its plates
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News
Häagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
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News
M&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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News
Scottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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Analysis & Features
Social media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
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Comment & Opinion
Crunch time: £10 chip shop box causes Twitter storm
‘If you don’t think it looks like the most appetising thing ever then there’s no hope for you’
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Comment & Opinion
Pizza on top in Instagram hashtag poll
Taking photos of your dinner: it’s the new eating your dinner like an adult
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Category Report
Instantly Instagrammable: home baking category report 2018
Consumers are paying more attention to the photogenic capabilities – and trend potential – of their bakes than ever before
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Comment & Opinion
Planning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
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Comment & Opinion
Will Instagram’s rise change the way we see food?
No longer confined to image-obsessed millennials, Instagram has now racked up over a billion monthly users
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News
Poundland wins Thameslink apology following Twitter row
Train company described its poor service as Poundland cooking chocolate rather than Ferrero Rocher
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Comment & Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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Analysis & Features
Sainsbury's Asda merger: Twitter reacts
Over the weekend, news broke of a “mega-merger” between Sainsbury’s and Asda. Here’s how Twitter reacted to the story
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News
Big-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year