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How social media is shaking up the petcare category
By Rob Brown2026-09-24T13:53:00
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
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