Boots is poised to make its TikTok Shop debut, to offer a selection of skincare and beauty products.
Launching on Monday (28 September), Boots’ TikTok store will initially feature No7 lines from ranges including Pro Artist, Good Intent and Prime Forever. Further Boots brands and products are set to launch over coming months.
The move marked an important step in how Boots “reached new and younger customers through emerging shopping channels and social platforms”, the retailer said.
It formed part of Boots’ wider aim “to create more connected customer experiences and bringing beauty content, product discovery and purchase closer together”, it added. “Through the platform, Boots aims to reach new audiences, while giving existing customers greater choice and flexibility in how and where they shop.”
The launch next week – in partnership with software-as-a-service platform THG Ingenuity – will be supported by a live TikTok shopping event featuring No7 products and exclusive offers.
“Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust,” said Paula Bobbett, chief digital & data officer at Boots.
“This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives.”
The retailer’s foray into TikTok Shop was “an important step in creating a more connected Boots shopping experience”, Bobbett added. “It brings inspiration and purchase closer together, while giving customers the reassurance that they are buying directly from Boots.”
Emily Caine, head of beauty at TikTok Shop, said: “We’re delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love.
“Beauty is one of TikTok Shop UK’s strongest and fastest-growing categories, and welcoming the UK’s most iconic high street beauty destination to our platform takes that to a new level.”
No comments yet