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M&S’s ‘bingate’ backlash shows double-edged sword of social media
By George Nott2026-01-15T16:27:00
This week an anonymous, vigilante bin-dipping west London man – known only as Food_waste_inspector_ – shone his torch on the mountain of perfectly edible, in-date food his local M&S was chucking out on the regular
M&S has been making huge waves on social media in recent years, endearing itself to a new generation of shoppers with what its head of marketing calls “a tone of voice that balances authority with personality”.
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