Social media marketing in the age of digital detoxing

phone bin

Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth

Gen Z may be the most connected generation in history, but that doesn’t mean they aren’t questioning the role digital plays in their everyday lives. Screen-time limits, curated feeds and quieter engagement with some platforms point to a growing desire for balance.

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