By Yalin Kaya2026-01-22T10:55:00
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
Gen Z may be the most connected generation in history, but that doesn’t mean they aren’t questioning the role digital plays in their everyday lives. Screen-time limits, curated feeds and quieter engagement with some platforms point to a growing desire for balance.
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