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‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
By Niamh Leonard-Bedwell2026-02-06T16:27:00
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
Biscoff biscuit sales have rocketed 30% year on year amid a viral TikTok trend, which sees consumers pair them with yoghurt to create “Japanese cheesecake”.
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