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Danone’s baby formula recalls and price hikes risk eroding trust
By Niamh Leonard-Bedwell2026-03-04T16:00:00
The pre-promotional prices of 132 Danone SKUs available in the traditional big four have increased in price by as much as 45% since the start of 2026
Danone’s PR team must be working overtime. In addition to handling the fallout of its recent recall of various Aptamil and Cow & Gate formula products, the French multinational must now answer for a swathe of price increases across the portfolio.
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