Joe Wicks news and analysis
Joe Wicks is a media personality who rose to prominence during the Covid-19 pandemic with daily YouTube workouts. He has since become a health campaigner, food entrepreneur and partnered with Asda.
-
Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
-
Comment & OpinionJoe Wicks’ UPF crusade: well-meaning but woefully misguided
Joe Wicks and Dr Chris van Tulleken are spreading confusion and fear, rather than helping consumers make informed choices, says Mike Coppen-Gardner of SPQR
-
Comment & OpinionEditor’s picks: the fourth tier frontier and Roberts Bakery’s saviour
It’s also cheering to be able to report that Roberts Bakery has been saved
-
Comment & OpinionThe real problem with UPFs isn’t the ingredients, it’s the incentives
As the man behind Joe Wicks’ headline-grabbing Killer protein bar, Amir Mousavi, founder and food consultant, Good Food Studio, gets real about food development, UPFs and what needs to change
-
Comment & OpinionWhat the UPF? Why there are so few dissenting voices on the topic
The reaction to Joe Wicks and Chris van Tulleken’s shockumentary shows how bizarre the UPF debate has become, says Anthony Warner, development chef at New Food Innovation
-
Comment & OpinionEditor’s picks: Joe Wicks, the TikTok table and Roberts Bakery
The Joe Wicks mockumentary on Monday caused a huge brouhaha, while the next day brought news of Roberts Bakery going into administration
-
Comment & OpinionIs Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering
-
Analysis & FeaturesWhat’s Asda Price? Reality of Asda rollback return is unclear
The return of Asda’s Rollbacks wiped over £4bn off the value of Tesco, Sainsbury’s and M&S. But is it rowing back on its Rollback programme?
-
Comment & OpinionAllan Leighton will need time as well as money to turn Asda around
Allan Leighton is ‘putting the band back together’ but it’s going to take a lot of practice to get the Asda show well and truly back on the road
-
InterviewsZuber Issa: it’s back to basics for EG’s Man on the Move
Having ‘changed the forecourt sector for the better’ with EG, and learning from the ‘beast’ that is Asda, Zuber Issa is turning his focus to EG On The Move
-
Grocer 33Asda gains early payback for new rollback campaign in price comparison survey
Asda reintroduced the rollback at the end of January, with 4,000 products lowered in price
-
NewsAsda must restore revenue growth to avoid credit derating, Moody’s warns
Chairman Allan Leighton must fix the operational issues plaguing the chain in the coming months to avoid any further declines in its credit rating
-
Analysis & FeaturesCan Allan Leighton’s price push roll back the years for Asda?
Asda has unveiled 4,000 price cuts and a heavyweight marketing push – but its discounter price match scheme has been dropped
-
NewsAsda vows to be ‘cheapest’ as it brings back Rollback prices
The retailer is set to launch a new heavyweight advertising campaign fronted by Joe Wicks
-
ProfilesSt Ewe Eggs’ Rebecca Tonks on cigars, horses and Joe Wicks
’I just love a cigar. It makes my toes tingle, the flavour and the smell: perfection’
-
Range PreviewSteaks, cakes and cod & chorizo bakes: new additions to Asda’s Exceptional range
Asda has introduced a full range of high-end steaks, seafood dishes and luxury dessert and bakery options into its premium range
-
Grocer 33Asda’s David Hills on Joe Wicks, Halloween and improving the customer offer
We’re incredibly proud of our partnership with Joe Wicks, the Cashpot for Schools initiative has already raised more than £3.5m for schools across the UK, says Asda CCO David Hills
-
Analysis & FeaturesAs supermarkets top FTSE 100 ranking for charity giving, how are other food & drink operators doing?
Report on charity giving defies accusations of supermarket greed
-
NewsAsda’s Cashpot for Schools hits £2.5m in first three weeks
The campaign kicked off with a TV advertising campaign fronted by fitness coach Joe Wicks
-
Analysis & FeaturesCan Asda catch up on loyalty with Cashpot for Schools scheme?
Asda’s new school fundraising initiative sees it donate money when shoppers use its Rewards app. Will it be enough to accelerate sign-ups?