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Joe Wicks’ UPF crusade: well-meaning but woefully misguided
By Mike Coppen-Gardner2025-10-20T11:05:00
Joe Wicks and Dr Chris van Tulleken are spreading confusion and fear, rather than helping consumers make informed choices, says Mike Coppen-Gardner of SPQR
Joe Wicks’ latest television stunt, creating a deliberately dangerous protein bar to demonstrate the “horrors” of ultra-processed foods, represents everything wrong with the current discourse around nutrition.
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