Mike Coppen-Gardner
Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
Comment & OpinionHFSS brands need to mobilise public support to avoid tobacco-style controls
There are similarities in the creeping controls on HFSS products to the way tobacco was treated in the run-up to plain packaging, says Mike Coppen-Gardner, MD of SPQR Communications
Comment & OpinionFight the instinct to cut and run when problems emerge in the supply chain
Buyers should stick with their industry partners to help them resolve their issues, says Mike Coppen-Gardner, MD at SPQR Communications