Is Joe Wicks’ Killer protein bar really ‘full of shit’?

Joe Wicks: C4 documentary launching the Killer protein bar

Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering

The nation’s PE teacher Joe Wicks has pissed off a lot of people. Although that was partly the point of his Channel 4 consumer shockumentary Joe Wicks: Licensed to Kill, which aired last night, setting out to expose unhealthy ultra processed foods with the creation of a “killer” product.

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