Tango has unveiled a new look as part of what it claims is the biggest investment in the brand to date.
Refreshed packs will hit shelves in March, accompanied by a wider brand refresh designed to “unlock more consumption moments and boost category sales”.
The visual overhaul spans both Tango Orange and the brand’s zero-sugar range including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry.
It featured “enhanced” on-pack flavour cues, “bold” iconography and “vibrant” visuals, according to Tango supplier Carlsberg Britvic.
The new fruit flavour cues would “help retailers attract and keep shoppers”, while increasing appeal among Gen Z consumers, Carlsberg Britvic claimed.
In its own consumer testing, Gen Z shoppers described the new packs as “cooler, unique and more exciting”, the supplier added.
It comes after Tango added £5.6m on volumes up 3.3% last year, according to data compiled for The Grocer’s annual Top Products Survey [NIQ 52 w/e 6 September 2025].
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