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Lipton to expand ‘social hub’ global content and creator network following pilot
By George Nott2026-05-27T09:34:00
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
Drinks brand Lipton plans to expand its network of ‘social hubs’ into the Americas and Asia, following a successful two-year pilot.
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