All Adult soft drinks articles – Page 3
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NewsDaily Dose adds duo of cold-pressed apple juices
Both juices are made from 100% fresh, cold-pressed fruit and are free from concentrates, preservatives and added sugar.
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NewsGoodrays channels ‘power of calm’ in brand refresh
The rebrand took inspiration from health-tech, cosmetics and premium alcohol, Goodrays said
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NewsWaitrose declares ‘sober summer’ as low & no-alcohol sales soar
Waitrose has launched new alcohol-free serves from brands including Pentire, Lucky Saint, Mother Root, Botivo and Fever-Tree
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NewsMonster adds grapefruit flavour to Ultra zero sugar range
The NPD will be available in plain and pricemarked single 500ml cans, as well as four-can multipacks
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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NewsPrime Time extends into alcohol-free with magnesium infused brew
The functional brew is also vegan-friendly and gluten-free
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Comment & OpinionWhat’s the story behind Pepsi’s prebiotic cola push?
Pepsi’s functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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NewsElla Eyre invests in CBD drinks brand Intune
Eyre has also played an active role in a packaging refresh for the brand
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NewsJuice inflation squeezes profits at Purity Soft Drinks
The cost of orange and apple juices have dragged on margins at the Juice Burst supplier
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NewsRefresco appoints Nestlé veteran as CEO
He joins the private equity-backed Refresco after a distinguished 28-year stint at Nestlé
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTrip Mindful Blend range ‘outselling’ CBD drinks
Mindful Blend would account for two-thirds of all Trip sales globally in 2025, the supplier predicted
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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NewsCosta Coffee revamps RTD range to reverse sales freefall
Costa Coffee sales have suffered amid growing competition in the RTD coffee fixture
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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NewsJ2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside