Tomato juice startup Longbottom & Co is to make its supermarket debut next month.
Having established itself across hospitality, specialist retail and aviation with listings in Fortnum & Mason, British Airways, Singapore Airlines and Cathay Pacific, Longbottom & Co’s Spiced Tomato Juice (rsp: £7.10/4x150ml) will now roll out in over 350 Sainsbury’s from 5 October, including 42 stores in London.
The juice is made with canary and pear tomatoes grown in southern Spain. The tomatoes are juiced within two hours of harvest before being blended with a considered mix of spices and savoury ingredients.
“We’re incredibly proud to see Longbottom & Co launch in Sainsbury’s and bring the world’s finest tomato juice to an even wider UK audience,” said Alexander Jeffreys, group CEO. “This is our most significant retail listing to date and a major milestone for the business.
“Having built the brand across hospitality, aviation and premium retail, our Sainsbury’s launch is an important next step in our growth and an exciting opportunity to bring the Longbottom & Co experience to more consumers.”
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