If I had my way, it wouldn’t even be called non-alcoholic,” Mother Root founder Bethan Higson says of the botanical aperitif that has taken the low & no spirits category by storm. “It’s really about flavour and occasion. People are buying into Mother Root for a good drink – a proper drink.”

The search for a beverage that didn’t feel like a compromise was what drove Higson to come up with the idea for Mother Root over a decade ago, when she was pregnant with her first child, As she navigated evenings without wine, Higson craved the flavour, complexity and bite absent in most alcohol-free options at the time. “My preferred drinks were cool climate white wines and champagnes, which have a lot of backbone and acidity and structure,” she says. “The [non-alcoholic] replicas didn’t deliver the hit I was looking for. They had that sense of disappointment kind of baked in.”