Trip has partnered with reality TV star Kendall Jenner to dramatically increase the soft drink supplier’s reach in the US and around the world.
The American model and media personality will front a new global advertising campaign as a brand ambassador and has also taken an equity stake in the company.
She is the latest famous face to partner with Trip – joining singer and actor Joe Jonas, Victoria’s Secret model Alessandra Ambrosio, The Vampire Diaries stars Paul Wesley and Ian Somerhalder and model and TV presenter Ashley Graham – but her influence and social media following far exceeds the rest of the brand’s celebrity ambassadors combined.
Jenner boasts 277 million followers on Instagram and is famous for her role in ‘Keeping Up with the Kardashians’, as well as her work as a model.
Her campaign for the functional drinks brand will reveal Trip as Jenner’s “secret to managing the everyday chaos of modern life”. It is set to include a TV advert, billboards in New York’s Times Square and in Hollywood, as well as UK cities, and digital and social activation.
“I’ve been obsessed with Trip for a while, the product is incredible, and I’ve always loved how elevated and intentional the brand feels,” Jenner said.
“It’s my favourite way to stay grounded and present in my daily routine, it tastes great and makes me feel amazing. When I met [Trip founders] Liv and Dan, I instantly connected with what they’re building. I love their vision for the brand and their mission to help more people find calm in their everyday lives. I’m so excited to be part of their journey.”
The new Trip campaign will see Jenner join sisters Kim Kardashian and Kylie Jenner in the world of soft drinks. Kardashian was behind a relaunch earlier this year of caffeine-free energy drink Update, while Kylie Jenner is a founder of hydration powder brand K2o by Sprinter.
Trip CEO and co-founder Olivia Ferdi added: “Kendall perfectly embodies the way we think about calm today, not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self.
“She truly connects with our mission. We’re thrilled to be partnering with her and now launching our new campaign together.”
Trip has grown rapidly since Ferdi and husband Daniel Khoury launched the brand in 2019 and is today available in more than 70,000 stores across the world.
The business predicted its top line would exceed £150m this year as early momentum in the US accelerated to bring in a greater share of overall revenues.
Trip took home a Grocer Gold Award this summer as Exporter of the Year for its success in the US, where it is the largest UK-owned non-alcoholic beverage business.
After launching in the country at the end of 2024, Trip has expanded into most of the major retail chains such as Target, Walmart and, most recently, Albertsons, with US sales expected to hit $150m in 2027.
Much of that success has stemmed from Trip’s social-first strategy. The brand said it had generated more than one billion impressions across Instagram and TikTok in the past year, as well as a continual run as the number one drinks brand on TikTok Shop for several years.
Trip ran a campaign fronted by Joe Jonas, who is also a shareholder in the business, earlier this year, featuring a television advert and additional digital support on social media platforms.
“Trip’s mission is to help a billion people find calm around the world and to achieve that global goal we’re creating incredible product experiences around the world,” Ferdi said. “This partnership with Kendall and our new campaign will be another step forward in transforming the calm category to be the next major beverage category.”
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