All Functional food articles – Page 2
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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NewsHydration brand Phizz readies sparkling ready-to-drink duo
The cans are made with natural fruit juice, electrolytes and vitamins
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NewsNeutonic valued at $60m on functional drinks demand
Functional drinks challenger Neutonic has raised $6m (£4.4m) to supercharge its retail expansion in the UK and US
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NewsTrip eyes ‘booming’ sleep supplements market with Dream Blend duo
The supplements have launched via Trip’s website and on TikTok shop, and will hit Boots this spring
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NewsThe Grocer launches Health Summit to tackle the future of food
The Grocer is launching the Health Summit as regulation, GLP‑1s and HFSS upheaval put wellbeing at the top of food and drink boardroom agenda
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NewsHero Group snaps up The Gut Stuff
Founded by twins Lisa and Alana Macfarlane in 2017, The Gut Stuff brand supplies a range of high-fibre soft drinks and snack bars, which are listed by Tesco, Ocado and Boots
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NewsLeading CBD brands reformulate drinks in line with FSA guidance
It comes after the FSA encouraged businesses to meet its CBD provisional acceptable daily intake (ADI) of 10 mg per day
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NewsPlenish grows shots lineup with fibre and high-strength turmeric variants
It comes after Plenish entered the protein powder category earlier this month
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Category ReportHow fruit yoghurts became ‘junk food’
Fruit-flavoured yoghurts are set to be classified as ‘junk food’ under government plans to roll out a new nutrient profiling model.
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NewsShot brand Unrooted eyes fibremaxxing trend with new baobab powder sachets
Functional shot brand Unrooted has launched 100% baobab fruit powder sachets
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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Analysis & FeaturesThe trends driving sales for the fastest-growing brands
Alantra’s Fast 50 ranking has revealed which private companies are growing fastest despite the challenges of a cost of living crisis
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NewsFunctional fungi innovator Dirtea tops Fast 50 list of food & drink brands
Functional fungi supplement brand Dirtea has topped a list of the UK’s fastest-growing food and drink brands, pipping 2024’s winner Trip to the top spot
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
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NewsVolvic enters functional water category with Vitamin+ range
The new range combines Volvic’s mineral water with added magnesium and B and C vitamins
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NewsMoju sales boom amid growing functional foods trend
Moju remains the category leader for juice shots, with market share of over 35%
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Comment & OpinionWhat the ASA vs Zoe row tells us about the blurred lines of health claims
Ingredients like inulin are not problematic because they exist, but because they are frequently used to disguise the underlying quality of a product, says Amir Mousavi, founder of consultancy Good Food Studio
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NewsPerfectTed extends RTD Matcha Latte range with Blueberry and Original flavours
The new duo has landed in Whole Foods Market
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast