All Functional food articles
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NewsTenzing adds Natural Energy+ to tap growing functional demand
Natural Energy+ had been ‘created to meet growing consumer demand for targeted, functional benefits’, Tenzing said
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Range PreviewSainsbury’s targets protein and appetite control with new own-label ranges
Sainsbury’s looks to ride the GLP-1 NPD wave with its latest push into high-protein and portion-controlled meals
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NewsHoly in £10m push to shake up UK soft drinks category
The brand will this year set up a dedicated UK-based operations team in London
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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NewsTesco backs functional challengers Dirtea and Mission in hot beverages shake-up
The retailer has listed three of Dirtea’s ‘Super Blends’ and three of Mission’s performance teas in 250 of its stores
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NewsSymprove snapped up by US supplement supplier Metagenics
Metagenics has retained Symprove’s management team, including founder and chairman Barry Smith and CEO Will Bowler
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NewsNcuti Gatwa invests in functional hydration challenger Punchy
Sales of Punchy’s hydration range grew by 308% in 2025, according to the brand
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NewsNichols grows energy drinks focus with Vimto Tropical Cooler
Vimto Energy Tropical Cooler Zero has rolled into Spar stores in plain 500ml (rsp: £1.59) and price-marked pack (£1.19) cans
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NewsRubicon rebrands and adds cherry and tropical flavours
Refreshed packs have rolled out across the entire Rubicon portfolio
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NewsFunctional alcohol-free challenger Impossibrew seals retail debut with Ocado
Impossibrew’s beers contain a patent-pending ‘social blend’ of nootropics and adaptogens
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NewsMonster expands Juiced lineup with ‘Scandinavian inspired’ Viking Berry flavour
The NPD will be available in plain and price-marked single 500ml cans
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NewsBodie*z launches protein hydration powders aimed at GLP-1 users
The powders are designed to tap into ‘a growing shift away from heavy, dairy-based supplements’
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsRheal Superfoods adds hydration sachets for ‘exhausted’ women
The launch would be supported by a campaign ‘built around real women who do it all – and deserve to refill their cup’ said Rheal
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NewsSkip debuts lion’s mane-infused drinks at Home Bargains
Skip is not the only CBD brand to diversify into broader functional soft drinks recent years
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NewsMoju unveils latest TV advert as sales soar
The new 30-second hero advert will run until the end of February
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NewsNolo debuts ‘UK first’ decaf cold brew coffee with prebiotic fibre
A proprietary prebiotic blend of Jerusalem artichoke and citrus fibre delivers 6.75g of plant-based fibre per can
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Analysis & FeaturesDrinkflation, craft beer crises and Diageo upheaval: The top drinks stories in 2025
It’s been a challenging 12 months in booze, but functional soft drinks are on the up. These are the big stories that got us talking in drinks this year.
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NewsCelsius reboots UK offer with four new flavoured energy drinks
Celsius’ drinks are distributed in the UK and Ireland through a tie-up with Suntory Beverage & Food GB&I