All Functional food articles
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Feature SynopsisFocus On: Cereals & On-The-Go: 16 January
Cereal brands are reformulating their products – but why?
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NewsHuel retail sales surge past £100m amid rising demand for convenient snacks
It comes after the brand was snapped up by French food and beverage giant Danone in September
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NewsBoots bets on K-wellness trend with Korean launches and NPD
Sales of Korean beauty products in Boots are up by triple digits year on year
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Comment & OpinionBrands face a clean-label protein trap
Hitting a big headline protein number from plants almost always means reaching for an ingredient that clean-label shoppers have been taught to fear, says Anthony Warner, development chef at New Food Innovation
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InterviewsThe big shots: how Moju built a £100m category
Moju’s founders have established a new category. They’re hoping a similarly pioneering approach to NPD will contribute to ‘mindful’ growth
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NewsNew York Bakery drops high-fibre bagel after just 18 months
The high-fibre bagel was launched last year as part of a new Health & Wellness range from New York Bakery
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Comment & OpinionThe great protein panic: are we solving a problem most people don’t have?
Supermarket shelves and social feeds are obsessed with protein targets, but for most healthy adults the bigger risk is losing sight of everything else on the plate, says Dr Ando Ahnan-Winarno, founder and COO at Better Nature
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Category ReportProtein continues to flex its muscles
Brits are going potty for protein. Which brands are winning the power struggle?
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NewsUfit founder launches snack bar made with coffee beans
Bullitt’s plant-based bars contain 80mg of caffeine per 50g bar
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NewsWarburtons axes Fibre Fix range months after January launch
Shoppers preferred to get their fibre fix from products already in their bakery repertoire, according to Warburtons
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Guide ToThe Grocer Guide To Soft Drinks
While consumers increasingly focus on functional and healthier aspects of the soft drinks category, taste and hydration remain the key drivers, according to suppliers. But what other factors are driving consumer interest and how can retailers translate growing online influence into in-store performance?
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Comment & OpinionHow food brands can resolve the industry’s trust problem
The problem isn’t always what food brands say. Sometimes it’s what the packaging, the language and the visual cues lead us to believe. Ben Martin asks whether the industry needs a clearer line between persuasion and implication.
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NewsPunchy adds Hot Electrolyte sachet duo for evening occasions
Each sachet contains all six essential electrolytes and minerals, alongside zinc, copper and vitamins B6, B12, C and D
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NewsLas Olas founder to debut Hackey Marsh functional tonic brand
The brand will launch at the end of this month with a classic Indian tonic water with magnesium and B vitamins, and a lion’s mane and ginger tonic
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NewsEx-Asda buying duo debut Oovi functional soda brand
The brand had been created to make functional soft drinks more accessible, according to its founders.
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Feature SynopsisFocus On Adult Soft Drinks: 5 December
Soft drinks marketed at adults almost always contain functional ingredients these days. So which ingredients are winning favour?
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ProfilesMy food & drink job: Anya Garland, national account executive, Unrooted
‘You can build your knowledge and experience as you go, so don’t let not knowing everything put you off taking that next step’
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Category ReportThe brands working to bridge Britain’s fibre gap
Suppliers hoping to help Brits bridge the fibre gap have some groundwork to do
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NewsIntune CBD brand lands supermarket debut with Waitrose
The brand’s Pomegranate & Ginger and Elderflower & Hops will launch in selected stores on 19 October as part of the retailer’s BrandsNew programme
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Promotional VideosWhat’s shaping the next wave of food innovation?
Consumers want healthier products but won’t sacrifice taste or value. Kerry’s food innovation experts reveal how smart reformulation with can help brands and retailers meet health targets, satisfy shoppers and keep repeat purchase rates strong.





