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Fibre fix: why retail’s GLP‑1 obsession misses the real picture
By Jon Walsh2026-02-05T16:09:00
In focusing on products designed for GLP-1 users, there’s a danger we overlook a much bigger, more fundamental issue: we all need to eat more fibre, says Jon Walsh, founder and CEO of Bio&Me
GLP-1 appetite-suppressing drugs are no longer a hypothetical for grocery here in the UK: they’re already influencing the way consumers shop, eat, and spend.
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