All Functional food articles – Page 5
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Analysis & FeaturesHow functional food is targeting brain health and wellness
A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by ‘hustle culture’, the messaging is spot on. But do brands risk facing a legal minefield?
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NewsGillian Anderson's G Spot hires new exec team for UK retail growth
Functional drinks brand G Spot has appointed a new executive team to spearhead its retail expansion in UK supermarkets and overseas
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NewsSoft drinks challenger Punchy extends into hydration sachets
The sachets were designed to ‘rehydrate and replenish’, Punchy said
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NewsImpossibrew smashes crowdfunding campaign to raise more than £1m
The brand uses natural nootropics and adaptogens to create a 0.5% beer that gives drinkers a ‘one or two pints feeling minus the downsides’
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NewsFuel10K expands into home baking with duo of protein cake mixes
Each mix provides between 10g and 15g of protein per serving
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Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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NewsRubicon deepens functional focus with vitamin water trio
It comes after Rubicon entered the energy drinks category in 2021
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NewsPukka Herbs looks to stem volume declines with ‘reimagined’ blends
The herbal tea categoy leader has improved the recipes of five of its blends
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NewsTrip bolsters coffers with fresh celebrity investment
Investors include reality TV star Millie Mackintosh and supermodel Ashley Graham
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Comment & OpinionDoes the science behind M&S’s Yay Mushrooms range hold up?
Containing lion’s mane and reishi mushroom, M&S’s nine-strong functional drinks range is the first of its kind from a major retailer, but the benefits remain unclear
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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Comment & OpinionThe three macro trends that will define 2025
The trends shaping this year – health, trust, and sustainability – are not just opportunities but necessities, says Louis Bedwell, business unit lead at Future Food Movement
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