All Functional food articles – Page 4
-
Comment & OpinionWhat Yeo Valley buying The Collective means for UK yoghurt
Yoghurt giant Yeo Valley bought rival brand The Collective in a surprise move last week – but why did it happen in the first place?
-
NewsPepsiCo acquires gut health soda brand Poppi for $2bn
PepsiCo said the brand’s ‘consumer-first approach, cultural cache and nutritional profile’ had ‘nurtured a loyal fanbase and driven rapid growth’
-
Comment & OpinionWill Plenish’s ‘immunity’ ad trigger a health marketing clampdown?
The ASA says it can only act on an ad if a complaint is made, but there are compelling reasons for a proactive investigation into health marketing claims
-
NewsYeo Valley Production snaps up The Collective yoghurt brand
Yeo Valley said the deal would enable more opportunities for The Collective to ’deliver innovative dairy’ to British fridges
-
Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?
-
NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
-
NewsTesco doubles Biotiful range in gut health push
The supermarket increased the range stocked by Biotiful from seven to 15 SKUs
-
Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
-
NewsPlenish adds category-first fortified oat drink
The NPD is billed as the UK’s only clean-label fortified dairy alternative
-
NewsTom Parker Creamery unveils ‘category first’ Bedtime Milk
The brand’s new functional milk is infused with botanicals to ’combat stress and promote good sleep’
-
Comment & OpinionCan libido-boosting food & drink appeal to Brits?
With the right branding and transparent approach to information, aphrodisiac drinks can resonate among stressed-out consumers, says Alex Beckett, Mintel senior director of food & drink research
-
Analysis & FeaturesHow functional food is targeting brain health and wellness
A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by ‘hustle culture’, the messaging is spot on. But do brands risk facing a legal minefield?
-
NewsGillian Anderson's G Spot hires new exec team for UK retail growth
Functional drinks brand G Spot has appointed a new executive team to spearhead its retail expansion in UK supermarkets and overseas
-
NewsSoft drinks challenger Punchy extends into hydration sachets
The sachets were designed to ‘rehydrate and replenish’, Punchy said
-
NewsImpossibrew smashes crowdfunding campaign to raise more than £1m
The brand uses natural nootropics and adaptogens to create a 0.5% beer that gives drinkers a ‘one or two pints feeling minus the downsides’
-
NewsFuel10K expands into home baking with duo of protein cake mixes
Each mix provides between 10g and 15g of protein per serving
-
Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
-
NewsRubicon deepens functional focus with vitamin water trio
It comes after Rubicon entered the energy drinks category in 2021
-
NewsPukka Herbs looks to stem volume declines with ‘reimagined’ blends
The herbal tea categoy leader has improved the recipes of five of its blends
-
NewsTrip bolsters coffers with fresh celebrity investment
Investors include reality TV star Millie Mackintosh and supermodel Ashley Graham