How to make the functional drinks flywheel spin faster

TRIP CBD Infused

Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks

Walk into any store and the rise of functional drinks is hard to miss.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW