Tennis champion Carlos Alcaraz has been appointed as Danone’s global ambassador.
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits, focusing on balanced nutrition, healthy hydration and regular physical activity from an early age.
In the multi-year deal, Alcaraz will concentrate on two of the company’s key areas: protein-rich dairy products and healthy hydration.
“I am proud to team up with Danone, a company I’ve known since my childhood,” said Alcaraz. My fitness routine is based on healthy hydration and a balanced diet, and I want to pass this on to the younger generation.”
‘The Murcian has landed’ launch, referencing his home region, has been accompanied by an exclusive video featuring Alcaraz appearing as an athlete from another world, landing to embark on a shared journey with Danone, focused on future generations.
The video also nods to the Danone logo: “The child with the star”.
As part of the partnership, Danone will support the Carlos Alcaraz Foundation.
His foundation’s mission is to promote the importance of sports and both physical and mental health among new generations, which aligns with Danone’s commitment to inspire younger generations and promote healthy eating and sporting practices.
“This partnership is a continuation of Danone’s long-standing commitment: putting health through food at the heart of everyday life,” said Antoine de Saint-Affrique, CEO of Danone. “And because sports, nutrition, and hydration go hand-in-hand, we are thrilled to have Carlos by our side, who embodies this vision with authenticity and energy.”
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